Coordinator, Marketing Communications at EHA Clinics

MISSION OBJECTIVE

• The Marketing Communications Department provides strategic and creative communications services critical to achieving the organization’s mission through fostering effective stakeholder engagement, building brand awareness, and promoting the organization's key messages. It also provides overall media support to EHA Clinics in scaling its mission.
• As a Senior Marketing Communications Coordinator in our healthcare organization, you will play a crucial role in developing and executing digital and offline marketing strategies to promote our healthcare services, enhance our online presence, and effectively engage with our target audience. Your responsibilities will encompass various aspects of marketing and communications, including social media management, content creation, content writing, email marketing, media relations, event management, impact reporting, SEO, and analytics.

DUTIES AND RESPONSIBILITIES

PURPOSE

• Collaborate with the marketing team to devise and execute comprehensive communications plans aligned with organizational goals.
• Stay abreast of industry trends and competitor activities to identify optimization opportunities.
• Develop and execute marketing campaigns to promote healthcare services, events, and educational content. Plan and execute marketing and communications strategies to support outreach initiatives and events
• Engage with relevant stakeholders to align marketing strategies and communications with organizational objectives and foster collaborative efforts.

ENGAGEMENT

• Plan and execute email marketing campaigns, including creating newsletters, segmenting target audiences, and analyzing campaign performance.
• Generate engaging and compelling high-quality content for newspapers and magazines, social media, infographics, blogs, and in-clinic awareness to improve search rankings, customer engagement and drive traffic.
• Work with team to develop and execute traditional and digital marketing campaigns across various channels, including search engine optimization (SEO), search engine marketing (SEM), social media, email marketing, content marketing, and display advertising.
• Execute communication strategies for webinars, conferences, outreaches and activations.
• Collaborate on the development and execution of employee engagement initiatives to foster brand affinity.

DELIVERY

• Cultivate and maintain relationships with media outlets, acting as the primary point of contact for inquiries, interviews, and statements. Prepare and distribute press releases, media advisories, and other communications materials to promote key initiatives and milestones.
• Update and optimize website content and structure regularly to enhance user experience, organic search rankings, and traffic. Conduct keyword research and monitor SEO performance using tools like Google Analytics. Track and analyze key performance indicators related to digital marketing efforts.
• Develop messaging and provide quality assurance related to informational content and product development, including graphic designs, PPTs, fact sheets, case studies, success stories, brochures, profiles, and the preparation of talking points.
• Track and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts and generate reports. Ensure all digital marketing activities comply with healthcare industry regulations, including HIPAA and GDPR.
• Conduct research on best practices and technical aspects of communications and community engagement, staying abreast of industry trends and innovations.

TARGETED SPECIALIZED KNOWLEDGE

• Bachelor's degree in marketing, digital marketing, or a related field. Proven experience of at least 4 years in digital marketing and marketing communications.
• Hands-on experience with social media in a professional setting and how to leverage social media/viral messaging as part of a PR strategy. Experienced in corporate communications and digital marketing
• Excellent understanding of the entire marketing mix Strong knowledge of healthcare industry regulations and compliance. Proficiency in digital marketing and communication tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Professional Certification in Marketing or Communications.
• Experience working in cross-functional and cross-geographical teams is preferred.
• 4 – 6 years of experience in copywriting and editing.
• Proficient in the use of PowerPoint.

Remuneration:

• EHA Clinics is committed to fair and competitive compensation for its employees. We want our team members in all locations to feel valued for their unique skills, expertise, and talents and remunerated accordingly, so we can attract and retain the best and most passionate people.

Key Areas of Note

• Keep up to date with relevant medical research, technology, and evidence-based medical practice by attending continuing education courses and professional meetings, reading journals, etc.
• Research unusual symptoms and treatment options, through consultation with physicians and other medical specialists.

Key Skills and Attributes

• Hold Computer literacy
• Proficient in the use of PowerPoint, Google Workspace, Canva/any design tool.
• Excellent Communication and Customer Service
• Media Relations
• Creative storytelling abilities.
• Working Under Pressure
• Humane, Empathetic, and Supportive Bedside Manner
• Leadership and Teamwork
• Problem solving and Initiative
• Time Management and Organization
• Attention to Detail