Copywriter at Baaraku

Job Description

• We are looking for a talented and creative Copywriter to join our team.
• As a Copywriter at Afriprize, you will play a crucial role in crafting compelling and persuasive content that engages our audience, enhances our brand voice, and drives conversions.
• The ideal candidate will have a strong command of language, a passion for storytelling, and the ability to adapt their writing style to various mediums and audiences.

Responsibilities
Content Creation:

• Write clear, engaging, and persuasive copy for a variety of marketing materials, including website content, product descriptions, email campaigns, social media posts, and advertisements.
• Develop compelling narratives that align with Afriprize's brand voice and resonate with our target audience.
• Collaborate with the marketing team to create content for promotional campaigns, landing pages, and other marketing initiatives.

Brand Voice and Messaging:

• Maintain and refine Afriprize's brand voice, ensuring consistency across all channels and communications.
• Craft compelling brand messages that communicate the unique value proposition of Afriprize.
• SEO and Content Optimization:
• Conduct keyword research and optimize content for SEO to improve organic search rankings and drive traffic.
• Stay up-to-date with SEO best practices and incorporate them into the writing process.

Editing and Proofreading:

• Edit and proofread copy to ensure accuracy, clarity, and adherence to brand guidelines.
• Review content for grammar, punctuation, style, and consistency.

Collaboration and Communication:

• Work closely with designers, marketers, and other team members to ensure cohesive and visually appealing content.
• Participate in brainstorming sessions and contribute creative ideas for campaigns and content strategies.

Qualifications

• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
• Proven experience of a minimum of 4 years as a copywriter, content writer, or similar role, preferably in the e-commerce or gaming industry.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO principles and experience with content optimization.
• Ability to write in a variety of styles and tones, with a keen eye for detail.
• Creative thinker with the ability to generate innovative ideas and concepts.
• Strong communication and collaboration skills.
• Proficiency in relevant software and tools (e.g., Microsoft Office, content management systems, SEO tools).