CRM Expert at Uridium Technologies

Job Brief

• The CRM Expert will optimise our CRM system and processes to enhance customer satisfaction, loyalty, and overall business performance.
• This role will involve managing CRM data, implementing best practices, and providing strategic insights to support our sales and marketing efforts.

Responsibilities

• Oversee the implementation and maintenance of our CRM system, ensuring its optimal functionality and integration with other business systems.
• Configure and customize the CRM system to meet specific business requirements and workflows.
• Develop and maintain data quality standards, ensuring data accuracy and consistency.
• Develop and implement strategies to improve customer engagement, satisfaction, and loyalty.
• Analyze customer data to identify trends, opportunities, and areas for improvement.
• Develop and execute customer segmentation and targeting strategies
• Provide CRM support to sales and marketing teams, including training, troubleshooting, and data analysis.
• Develop and implement CRM-based sales and marketing campaigns.
• Track and analyze campaign performance to measure effectiveness and identify areas for optimisation
• Develop and maintain comprehensive CRM reports and dashboards to track key performance indicators (KPIs).
• Analyze data to identify trends, opportunities, and challenges.
• Provide actionable insights to support decision-making.

Qualifications

• Bachelor's degree in business administration, marketing, or a related field.
• Proven experience as a CRM Expert or in a similar role.
• In-depth knowledge of CRM systems (e.g., Salesforce, HubSpot, Zoho).
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.