Data Analyst at OurPass

Job Description

• We are looking for a skilled Data Analyst who will play a pivotal role in optimising our digital campaigns by analysing and interpreting data to enhance performance and effectiveness.
• The successful candidate will collaborate closely with our Marketing and Analytics teams to provide actionable insights that drive engagement, conversions, and overall campaign success.

Responsibilities

• Collect, clean, and analyse data from various sources to uncover trends, patterns, and opportunities.
• Interpret campaign data to provide insights on audience behaviour, engagement, and conversion rates.
• Collaborate with cross-functional teams to define key performance indicators (KPIs) and track campaign success.
• Develop and maintain dashboards and reports to visualise campaign performance metrics.
• Conduct A/B testing and multivariate analysis to optimise campaign elements and strategies.
• Identify areas for improvement and make data-driven recommendations to enhance campaign effectiveness.
• Stay updated with industry trends and emerging digital marketing techniques to enhance data analysis methods.
• Generate regular reports and presentations to communicate findings and recommendations to stakeholders.
• Collecting and analysing customer, marketing, and web behavioral data.
• Testing campaigns, analysing key metrics, and identifying opportunities to increase campaign performance.
• Developing and presenting learnings from your analyses, including actionable insights and recommendations.
• Developing digital campaigns and web measurement strategies.
• Creating dashboards, data visualisations, and campaign and website performance reports.
• Monitoring and analysing digital media and marketing trends.
• Communicating and presenting to colleagues, senior managers, and clients.

Critical Competencies

• Bachelor's degree in Data Science, Statistics, Mathematics, Economics, or a related field.
• Proven experience as a Data Analyst, preferably in digital marketing or advertising.
• Proficiency in data analysis tools such as Excel, Google Analytics, Tableau, or similar platforms.
• Strong analytical skills with the ability to translate complex data into actionable insights.
• Familiarity with A/B testing and campaign optimisation techniques.
• Solid understanding of digital marketing principles and performance metrics.
• Excellent problem-solving skills and attention to detail.
• Strong communication skills to convey technical insights to non-technical stakeholders.
• Ability to work independently and collaboratively in a fast-paced environment.
• Deep knowledge of digital marketing across social, display, and programmatic platforms.
• Strong analytical and strategic thinking skills.
• Ability to make data-driven decisions.
• Excellent interpersonal and collaboration skills.
• Strong communication and presentation skills.