Demand Generation Manager at Tyonex Nigeria Limited

Responsibilities

• Develop and implement multi-channel demand generation strategies to drive qualified leads and sales pipeline growth for products and services within the medical device and dental segments.
• Collaborate with cross-functional teams, including segment marketing, sales, and product, to create and optimize targeted marketing campaigns.
• Manage and execute lead generation programs, including email marketing, content marketing, webinars, social media, SEO/SEM, paid media and events.
• Monitor, analyze, and report on the performance of demand generation campaigns, providing insights and recommendations for continuous improvement.
• Utilize marketing automation tools and CRM systems to track and nurture leads through the sales funnel.
• Create compelling content and messaging tailored to various stages of the buyer’s journey, ensuring alignment with overall brand and product positioning
• Identify and implement best practices for lead scoring, lead nurturing, and conversion rate optimization.
• Stay up-to-date with industry trends and emerging technologies to ensure innovative and effective demand generation tactics.
• Own target account research and contact list building.
• Own marketing analytics. Provide effective, clear reporting and dashboards so that colleagues understand campaign performance and opportunities for improvement.
• Execute marketing campaigns across various channels, including digital, print, and events, to generate leads, enhance brand awareness, and support sales efforts. Manage all aspects of marketing execution, from content creation to campaign analysis
• Support the creation of sales and channel partner enablement tools to generate, progress and close sales.
• Manage reporting and analytics on all programs to measure success and return on investment.
• Understand and optimize the channel go-to-market model, working closely with internal and external stakeholders to ensure alignment with marketing strategies
• Collaborate with product and segment management to define marketing strategies for new and existing products. Develop the engine that drives MQL and SQL acquisition, up to and including in-person events and conferences, webinars, outbound emails and digital advertising.
• Manage the marketing budget for the healthcare solutions group, ensuring optimal allocation of resources to activities that drive the highest return on investment.
• Analyze market trends, marketing campaign results, and channel performance to measure effectiveness and identify areas for improvement. Provide regular reports to senior management on marketing activities and outcomes.