Digital Marketer at Sterling Asset Managements & Trustees Ltd

Job Summary

• Lead the development and execution of innovative digital marketing strategies to drive customer acquisition, engagement, and retention. collaborate with cross-functional teams to achieve business objectives.

Key Responsibilities

• Digital Marketing Strategy: Develop and implement comprehensive digital marketing plans, aligned with business goals.
• Team Management: Lead, mentor, and grow a high-performing digital marketing team.
• Channel Management: Oversee and optimize digital marketing channels, including:
• Social Media
• Email Marketing
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Content Marketing
• Influencer Marketing
• Campaign Execution:Plan, execute, and measure digital marketing campaigns across channels.
• Analytics and Reporting:Track, analyze, and report on digital marketing performance metrics.
• Budget Management:Manage digital marketing budgets and resources effectively.
• Collaboration:Work closely with Product, Sales, and Customer Experience teams to align digital marketing efforts.
• Stay Up-to-Date:Keep current with industry trends, best practices, and emerging technologies.

Requirements

• Education: Bachelor's degree in Marketing, Business, or related field.
• Experience: Minimum 5 years of digital marketing experience, with at least 2 years in a leadership role.

Skills:

• Strong understanding of digital marketing channels and strategies.
• Excellent leadership, communication, and project management skills.
• Experience with marketing automation platforms and analytics tools.
• Ability to think creatively and outside the box.

Certifications:

• Google Analytics Certification
• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification