Digital Marketing and Market Research Officer at Seed Co Nigeria Limited

Responsibilities

• Develop and execute comprehensive digital marketing strategies to achiveve organizational goals
• Manage and optimize digital advertizing campaigns acress platforms such as Google Ads, Facebook,instagram and other relevant channels.
• Create and curate engaging content for digital platforms including social media, email marketig and the company website.
• Monitor and analyse key performance indicators (KPI) to measure the sucess of digital marketingefforts and make data driven recommendations for improvement.
• Conduct comprehensive market research using primary and secondary methods and collect andanalyze quantitative and qualitative data to derive actinable insights.
• Evaluate competitor strategies,products and market positioning.
• Understand customer needs, preference and behaviors, through research
• Stay updated on market trends, consumer behaviour, and industry developments.
• Utilize market research and stay informed and stay informed about advancements and present research findings clearly and prepare comprehensive reports
• Ensure compliance with ethical guidelines and legal requirements
• Carry out other responsibilities and tasks as assigned by head of marketing.

Other Skills

• Familiarity with SEO,SEM,social media advertising and email marketing
• Strong analytical skills and the ability to interpret data to drive decision making
• Excellent Communication and Interpersonal Skills.