Digital Marketing Associate at BWBMart

Responsibilities:

• Develop, implement, and manage our digital marketing strategy to increase online presence and support recruitment efforts.
• Create engaging content for our website, blog, social media, and other digital platforms.
• Monitor and analyze web traffic and user engagement metrics to optimize content and campaigns.
• Manage and grow our social media accounts (LinkedIn, Facebook, Twitter, Instagram) by creating and sharing relevant content.
• Collaborate with the recruitment team to create targeted email campaigns and newsletters.
• Utilize SEO best practices to improve organic search ranking and drive web traffic.
• Conduct market research to identify trends and insights to enhance digital marketing strategies.
• Assist in the planning and execution of online events, webinars, and other promotional activities.
• Stay up-to-date with digital marketing trends, tools, and best practices.

Requirements:

• Proven experience as a Digital Marketing Associate or similar role.
• In-depth understanding of digital marketing concepts, tools, and best practices.
• Proficiency in social media platforms, content management systems (CMS), and SEO tools.
• Strong analytical skills to measure and report on campaign performance.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate innovative ideas.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Ability to work both independently and collaboratively in a hybrid work environment.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Preferred Qualifications:

• Experience in the recruitment or HR industry (desirable).
• Familiarity with email marketing platforms (e.g., Mailchimp).
• Basic knowledge of graphic design tools (e.g., Adobe Creative Suite, Canva).

Benefits:

• Competitive salary and performance bonuses.
• Flexible work schedule.
• Professional development opportunities.
• Collaborative and supportive work environment.