Digital Marketing Brand & Communications Manager at Herbal Goodness

COMPETENCIES

• Excellent communication skills
• Experience with technical on and off-site SEO
• Experience with directing creatives (videos and graphics) and optimizing user experience on digital platforms
• Experience with Email marketing including automation flows, etc.
• Experience curating and managing Social media, Editorial and Blog Calendars
• Experience managing and driving strategy for PPC and paid advertising.
• Experience with event planning and marketing.
• Experience creating and distributing press releases and working with media
• Expertise in marketing communications
• Expertise in tracking analytics and reporting performance (Google Analytics, Excel mastery, etc)
• Strong strategic communication skills
• Proven team leadership and project management experience.
• Proven ability to deliver results under tight deadlines and within budget.

Additional skills and qualifications that would be beneficial for this role include a deep understanding of industry trends in CPG, ability to perform marketing research, in-depth knowledge of digital marketing trends (AI, Apps, and tools to enhance efficiency), proficiency in social media management, experience with content creation and development, knowledge of SEO strategies, and an advanced degree in Marketing, Communications, or a related field.

EXPERIENCE & EDUCATION

• Minimum 5+ years of experience in a similar marketing manager position.
• Bachelor's degree in marketing, finance, business administration, or similar with a master's degree in a relevant field. Post B.Sc advanced degree (eg. MBA or MA/MSc) a must.
• Proven experience identifying target audiences and creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in managing and analyzing PPC campaigns including Facebook, Google Analytics, and more.
• Numerically literate, and comfortable working with manipulating numbers in Excel, making sense of metrics, processing figures and pivot tables with spreadsheets.
• Up-to-date with the latest trends and best practices in marketing including KPIs and metrics of success.
• Intimate understanding of traditional and emerging marketing channels especially in the consumer and packaged goods industry.
• Ability to think creatively and provide innovative solutions.
• Familiarity with the latest marketing trends, technologies, and methodologies in graphic design, product illustration, packaging, messaging, branding, etc.
• Proficiency in CRM software such as HubSpot Marketing or similar tools.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.