Digital Marketing Executive at Amy Consulting

Key Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.).
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.).
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website.  Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors.

Requirements:

• Bachelor's degree.
• Proven experience as Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM.
• Working knowledge of ad serving tools.
• Perfect knowledge of web analytics tools (e.g. Google Analytics, etc.)
• Proficient in the use of MS Office.
• Ability to strategize and solve problems.
• Strong leadership and organizational skills.
• Excellent communication and people skills.