Digital Marketing Executive at Finchglow Holdings

Job Purpose:

• As a Digital Marketing Executive, you will be responsible for running various marketing campaigns overvarious platforms to gain visibility and return on investment. You will also be responsible for creating original text and video content, managing posts and responding to followers on all platforms.

Responsibilities:

• Carryout SEO/Digital Marketing Campaigns that will drive engagement, increase visibility and lead to leads conversion
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Perform ongoing keyword discovery, expansion and optimization, optimize copy and landing pages for search engine marketing.
• Stay up to date with emerging technologies and trends in design tools and applications and use of them to maximize output
• Monitor, increase web/engagement metrics; bounce rate, page time, visit duration, views for each subsidiary
• Create campaigns and calls-to-action that drive target audience to our sites and generate leads for each subsidiary
• Brainstorm new digital marketing platforms and ways to capture customer attention.
• Create, proofread and edit for various digital marketing content to ensure consistency in branding
• Research and implement search engine optimization recommendations
• Generate and share contents for each subsidiary’ blog
• Set up and optimize each subsidiary’s pages within each platform to increase the visibility of company’s social content
• Analyze digital marketing campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Work with other departments to develop digital marketing timelines coinciding with new service releases, ad campaigns, or other brand messages
• Write post for each subsidiaries’ blog
• Collaborate with other teams, like operations and sales to ensure brand consistency.
• Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators.
• Carry out responsibilities as assigned by the Digital Marketing Manager

Qualification:

• First Degree in Mass Communications or in a related field.
• Professional membership/certification is an added advantage.
• Minimum of 2 years’ relevant experience.
• Experience in the travel industry and working with multiple stakeholders is an added advantage.

Skills & Knowledge:

• Ability to work under pressure and effectively multi-task while maintaining professional rapport with clients.
• Conversant with Digital Media platforms.
• In-depth experience with website analytic tools.
• Excellent oral and written communication skills.
• Strong organizational and time management skills.
• Excellent attention to detail.
• Highly innovative.
• Proficiency in personal productivity tools such as Microsoft Word, Excel, PowerPoint, etc.