Digital Marketing Manager at Dang Lifestyle

Strategy Development: 

• Assist in developing and implementing comprehensive marketing strategies to achieve business objectives and drive brand growth. 
• Conduct market research and competitive analysis to identify opportunities, trends, and consumer insights. 
• Collaborate with cross-functional teams to align marketing efforts with product launches, sales initiatives, and corporate objectives. 

Campaign Management: 

• Manage the planning, execution, and optimization of marketing campaigns across various channels, including digital, social media, print, and events. 
• Coordinate with internal teams, agencies, and vendors to develop creative assets, messaging, and promotional materials. 
• Monitor campaign performance and KPIs and analyze data to evaluate effectiveness and make data-driven decisions. 

Content Creation: 

• Develop and curate compelling content for marketing materials, including website, social media, email campaigns, and advertising. 
• Ensure consistency in brand messaging, tone, and visual identity across all marketing channels. 
• Collaborate with creative teams to produce high-quality content that resonates with target audiences and drives engagement. 

Digital Marketing: 

• Oversee digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and online advertising. 
• Monitor digital analytics and KPIs to track performance, identify trends, and optimize strategies for maximum impact. 
• Stay informed about digital marketing trends, best practices, and emerging technologies to drive innovation and growth. 

SKILLS 

TECHNICAL SKILLS 

• Proficiency in marketing automation and CRM platforms (e.g., HubSpot, Salesforce) for campaign management and lead generation. 
• Strong analytical skills for data interpretation, campaign performance analysis, and ROI measurement. 
• Knowledge of digital marketing tools and technologies, including SEO tools, Google Analytics, and social media management platforms. 
• Familiarity with graphic design software (e.g., Adobe Creative Suite) for content creation and asset development. 

SOFT SKILLS 

• Leadership and team management abilities to lead and motivate a marketing team to achieve goals and objectives. 
• Excellent communication and presentation skills for articulating marketing strategies, ideas, and recommendations. 
• Strategic thinking and problem-solving abilities to develop innovative marketing solutions and overcome challenges. 
• Collaboration and relationship-building skills to work effectively with internal teams, external partners, and stakeholders.