Digital Marketing Manager at Terminal Africa Inc

Responsibilities & Duties:

• Develop and integrate content marketing strategies.
• Write and dispatch email marketing campaigns.
• Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• Communicate with clients, affiliate networks and affiliate partners.
• Conduct keyword research and web statistics reporting.
• Contribute to social media engagement and brand awareness campaigns.
• Use web analytics software to monitor the performance of client websites and make recommendations for improvement.
• Contribute to company and industry blogs and manage e-communications.
• Assist with paid media, including liaising with digital advertising agencies.
• Keep up to date with current digital trends.
• Manage the contact database and assist with lead generation activities.

Qualifications & Skills:

• Master's degree in marketing, communications, or related field.
• 4+ years of experience in digital marketing or related field.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.
• Proficient in marketing automation tools.
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Strong project management skills.
• Excellent written and verbal communication skills.