Digital Marketing Officer at Ascentech Services Limited

Responsibilities

• create and upload copy and images for the organisation's website
• write and dispatch email marketing campaigns
• provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
• research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• design website banners and assist with web visuals
• communicate with clients, affiliate networks and affiliate partners
• conduct keyword research and web statistics reporting
• contribute to social media engagement and brand awareness campaigns
• use web analytics software to monitor the performance of client websites and make recommendations for improvement
• contribute to company and industry blogs and manage e-communications
• assist with paid media, including liaising with digital advertising agencies
• develop and integrate content marketing strategies
• keep up to date with current digital trends
• manage the contact database and assist with lead generation activities
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points across Digital media platform and suggest best for the brand
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• SEO/SEM implementation to the best of satisfaction for the brands /campaign for drawing max mileage

Requirements

• Mininum of 5years experince as Digital Marketing Officer is a MUST
• strong verbal communication skills for articulating ideas to colleagues and clients
• excellent written communication skills for producing high quality content
• attention to detail and accuracy
• the ability to work independently and flexibly
• the capacity to prioritise and work across multiple projects
• the ability to work as part of a team
• organisational skills with the ability to deliver a high volume of quality work
• creative skills for contributing new and innovative ideas
• the ability to work well under pressure and meet deadlines