Digital Marketing Strategist at Promasidor

About the Job

• We are seeking a highly skilled and experienced Digital Marketing Strategist to join our team.
• The ideal candidate will have a passion for all things digital and will be responsible for developing, implementing, and managing our overall digital marketing strategy.
• You will oversee a team of digital marketing professionals and working closely with other departments to ensure that all digital marketing efforts are aligned with the company's goals and objectives.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy that includes SEO, PPC, social media, email marketing, content marketing, and other digital channels.
• Work closely with a team of digital marketing professionals, providing guidance, support, and mentoring as needed.
• Work closely with the sales, product, and content teams to ensure that all digital marketing efforts are aligned with the company's goals and objectives.
• Monitor and analyse the performance of all digital marketing campaigns, making adjustments as needed to improve performance.
• Stay up-to-date with the latest digital marketing trends and technologies, sharing your knowledge and insights with the team.
• Manage the digital marketing budget, ensuring that all campaigns are delivered on time and within budget.
• Identify new opportunities for growth and improvement, developing and executing plans to capitalize on them.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field.
• At least 5 years of experience in digital marketing, with a focus on strategy development and management.
• Proven track record of success in developing and executing successful digital marketing campaigns across multiple channels.
• Strong leadership and team management skills, with a proven ability to motivate and inspire a team.
• Excellent analytical and problem-solving skills, with the ability to make data-driven decisions.
• Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
• In-depth knowledge of SEO, PPC, social media, email marketing, content marketing, and other digital marketing channels.
• Experience managing a digital marketing budget and delivering campaigns on time and within budget.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Must be eligible to work in Nigeria (Lagos) as primary location - essential