Director of Marketing and Sales at Welcome2Africa

Job Summary:

• We are looking for a proven leader to define and build a world-class marketing program.
• You will shape and improve how we reach, attract, and impact clients by working together with the team to produce resources and experiences that demonstrate Welcome2Africa’s value.
• The ideal candidate is a well-rounded, result driven marketer with experience in investments, agriculture and maritime sectors with a passion for delivering impactful programs and tailoring value proposition to diverse prospects.

Job Description:

Strategic Business Development

• Define, own and deliver a fully integrated marketing strategy for the company
• Proactively identify and pursue strategic business opportunities by engaging with key industry leaders, C-suite executives, and decision-makers.
• Conduct in-depth market research to understand industry trends, competitors, and client needs, using these insights to develop tailored solutions and innovative offerings.
• Formulate and execute strategies to enter new markets, forge partnerships, and enhance W2A’s reputation as a trusted and innovative digital marketing partner.
• Work closely with the Marketing department to align agency & product positioning across all external messaging

Strategic Sales Leadership

• Take a leadership role in shaping the strategic direction of our sales efforts, overseeing the entire sales process from lead generation to closing deals.
• Develop and implement innovative sales strategies to expand our market presence, drive revenue growth.
• Provide mentorship, guidance, and coaching to the sales team, fostering a high-performance culture

Customized Solutions and Client Engagement

• Promote and organize corporate programs and events across multiple sectors
• Develop and present high-impact proposals, pitches, and presentations that showcase W2A’s expertise and unique value proposition.
• Lead qualification efforts, conducting in-depth discussions with potential clients to uncover their goals, challenges, and vision.
• Act as a trusted advisor, demonstrating an in-depth understanding of our services and guiding clients towards solutions that drive significant results for their businesses.

Client Relationship Management

• Cultivate and nurture strong, long-lasting relationships with partners, ensuring exceptional experiences and adding consistent value.
• Collaborate closely with clients to understand their evolving requirements and align our services to meet their strategic objectives effectively.

Pipeline Management and Reporting

• Utilize advanced reporting tools to manage the sales pipeline meticulously, ensuring accurate forecasting and timely follow-ups.
• Overseeing the overall maintenance of the CRM system
• Provide regular and insightful updates to the leadership team, contributing to data-driven decision-making and strategic planning.
• Implement data-driven approaches to optimize sales processes, enhance efficiency, and maximize revenue generation.

Industry Engagement and Thought Leadership

• Actively participate in industry events, conferences, and meetings to enhance our visibility and network with potential partners and sponsors.
• Stay abreast of emerging trends, technologies, and best practices within the investment, agribusiness and maritime landscape, integrating this knowledge into our strategic initiatives.

Cross-Departmental Collaboration

• Foster seamless collaboration and communication with internal departments, ensuring a deep understanding of Direct Agents' capabilities and solutions.
• Facilitate a culture of shared knowledge and insights, promoting a unified client experience and maximizing the impact of our services across various client engagements.
• Collaborate with marketing, product development, and customer support teams to align sales efforts with overall business objectives and enhance customer satisfaction

Job Requirements:

• Proficiency in visionary storytelling, content creation and content marketing, events and conferences demand generation, and multi-channel programs
• Expertise in marketing technology and sales enablement
• Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams
• Proven success working closely with sales team, including disciplined follow-ups, joint planning and execution and earning trust as a strategic business partner
• Record of publications in recognized peer-reviewed journals
• Outstanding presentation and communication skills.
• Startup mentality and ability to thrive in a fast-paced, dynamic environment
• Knowledge of marketing and sales technologies e.g Zoho CRM.