Graphics Design and Digital Marketing Executive at Lagoon Hospitals

Summary of Responsibilities

• Design all marketing campaign graphics and develop campaign contents.
• Design, build and maintain our social media presence.
• Plan and execute all digital marketing, including SEO/SEM, marketing data base, email, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify potential clients and follow through for buy-in to our services and product lines.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. 
• Manage multiple projects simultaneously and follow through on issues in a timely manner.
• Other duties as assigned.

Job Qualifications

• First degree or postgraduate qualification from a reputable institution.
• An MBA would be an advantage  
• 3-5 years in a core sales/marketing or business development function.
• Previous experience in the healthcare industry will be an advantage.
• Working knowledge in a corporate marketing section of an organization is an added advantage.

Core Competencies

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and or display advertising campaigns
• Experience of using various digital/ electronic business tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Graphics design
• Marketing and brand promotion skills 
• Excellent design, communication and presentation skills
• Emotionally and socially intelligent