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Rapyd Cars is a leading commercial auto finance company. We believe commercial drivers should be working harder for themselves and not for someone else, so we founded Rapyd on that principle. We created a platform and began helping people who need cars for commercial purposes, providing better value to them. It’s as simple as that.
Job Summary
Rapyd Cars is a leading commercial auto finance company. We are looking for a growth and marketing expert to join our team. In this role, you will develop and execute our overall growth and marketing strategy. You will also be responsible for managing our team of marketing professionals and overseeing all aspects of our marketing campaigns.
To be successful in this role, you must have a proven track record of success in developing and executing growth and marketing strategies. You must deeply understand the commercial auto finance market and the competitive landscape. You must also understand the unique needs of commercial auto finance customers and develop marketing campaigns that resonate with these customers
Responsibilities
Develop and execute innovative marketing strategies to drive growth and brand awareness for the company
Identify and target new customer segments
Oversee all aspects of the company's marketing campaigns, including digital marketing, social media marketing, content marketing, and public relations
Analyse data and insights to drive growth
Track and analyse the results of marketing campaigns and make necessary adjustments
Stay up-to-date on the latest marketing trends and technologies
Qualifications:
Bachelor's degree in marketing or a related field
2+ years of experience in developing and executing growth and marketing strategies for businesses in the financial services industry.
Deep understanding of the commercial auto finance market and the competitive landscape
Strong understanding of digital marketing channels
Excellent analytical and data-driven decision-making skills
Creative and innovative approach to marketing
Ability to multi-task
Excellent communication and interpersonal skills
Ability to work independently and as part of a team
Benefits:
Competitive salary and benefits package
Opportunity to work on challenging and innovative projects
Collaborative and supportive work environment
Chance to make a real impact on the growth of a fast-paced company
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