Growth and Partnerships Manager at Obida Design Associates - O'DA

Key Responsibilities:

Expansion Strategy Development:

• Develop and implement a comprehensive expansion strategy to increase market presence and revenue in new and existing markets.
• Conduct thorough market research to identify growth opportunities, including emerging markets, customer segments, and competitive landscape.
• Set and track key performance indicators (KPIs) to measure the success of expansion initiatives.

Market Entry and Penetration:

• Identify and evaluate potential markets for entry, both domestically and internationally.
• Develop and execute go-to-market plans, including market entry strategies, localisation efforts, and distribution channels.
• Monitor and analyse market performance, adjusting strategies as needed to optimise results.

Strategic Partnership Development:

• Identify, negotiate, and secure strategic partnerships that align with the brand’s expansion goals.
• Cultivate and maintain relationships with key industry players, including fashion influencers, retailers, and distribution partners.
• Collaborate with partners on co-branded initiatives, events, and marketing campaigns to enhance market presence.

Customer Acquisition and Growth:

• Work closely with the marketing team to develop and execute customer acquisition strategies that drive brand awareness and engagement in new markets.
• Leverage digital marketing, social media, and content marketing to reach and convert target audiences.
• Implement innovative growth hacking techniques to rapidly scale customer base.

Collaboration:

• Collaborate with cross-functional teams, including design, product development, and sales, to ensure alignment with overall business objectives.
• Provide regular updates and reports to senior management on progress and outcomes of expansion initiatives.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Fashion Management, or a related field; MBA is a plus.
• 5+ years of experience in management consulting, business development, market expansion, or a related role.
• Proven track record of successfully driving market expansion and establishing strategic partnerships.
• You have the ability to think creatively and strategically, with a strong problem-solving mindset.
• You have the ability to work independently and as part of a team in a fast-paced, dynamic environment.
• You have a sophisticated commercial sense and are able to deeply understand our business drivers and strategies, quickly grasping the underlying factors influencing our businesses.
• You excel at identifying unique opportunities and closing deals to drive revenue growth.
• You are an excellent communicator, both in writing and verbally, with the ability to articulate complex issues clearly and compellingly to diverse audiences.
• You have a proven track record in a client-facing role, consistently delivering top performance.
• You are perceptive and a fast learner: you're able to quickly understand our business and the industry we operate in.