Growth Marketing Manager at Simplebks

Position Overview:

• We are in search of a motivated and results-driven Growth Marketing Specialist to join our team. In this role, you will be at the forefront of driving user acquisition, engagement, and retention through creative and data-driven marketing strategies.
• Your contributions will be instrumental in scaling our user base and enhancing our brand presence.

Key Responsibilities:

• Develop Growth Strategies: Collaborate cross-functionally to create and execute growth marketing strategies targeting user acquisition, conversion, and retention.
• Digital Marketing: Plan and oversee digital marketing campaigns across various channels such as SEM, SEO, email, social media, and content marketing.
• User Acquisition: Implement strategies to boost new user sign-ups for Simplebks.
• Conversion Rate Optimization (CRO): Analyze user behavior and enhance conversion paths on our platform and website to increase conversion rates.
• Data Analysis: Utilize data analytics tools to monitor campaign performance, identify areas for improvement, and make data-driven decisions.
• Content Marketing: Work closely with the content team to produce engaging and relevant content to captivate our target audience.
• Budget Management: Efficiently manage and allocate budgets to maximize ROI.
• Collaborate with Sales Team: Align marketing efforts with sales goals, ensuring marketing campaigns effectively support the sales process and drive revenue growth.
• Partnership Development: Identify and establish partnerships with financial institutions, including banks, to facilitate bulk customer acquisition and promote Simplebks as the preferred financial management solution.
• Performance Tracking: Monitor and analyze the performance of marketing campaigns related to sales and partnerships, optimizing strategies based on key performance indicators (KPIs).
• Relationship Building: Foster strong relationships with sales team members, partners, and stakeholders to ensure alignment and collaboration.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in growth marketing, digital marketing, or a related role (Experience in SaaS or Financial Service industry will be an advantage).
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Proficiency in digital marketing tools and platforms.
• Excellent written and verbal communication skills.
• Creative thinker with a passion for staying up-to-date with industry trends.
• Ability to work independently and as part of a collaborative team.
• Results-oriented mindset with a focus on achieving and exceeding growth targets.
• Previous experience in collaborating with sales teams and managing channel partnerships.
• Proven ability to drive sales growth through marketing efforts.
• Strong interpersonal and relationship-building skills.
• Understanding of the financial services industry and partnership dynamics.