Head, Digital Growth at Baobabplus

Mission

• We are seeking an experienced and forward-thinking Project Manager to join our team and take a pivotal role in embedding Go-to-Market (GTM) strategies into our product development and launch processes. In this role, you will be responsible for overseeing projects from conception to market delivery, collaborating with cross-functional teams to integrate effective GTM strategies into all aspects of our products.
• As a key driver of success, you will collaborate with cross-functional teams & stakeholders to deliver outstanding results, play a critical role in ensuring our products achieve maximum market penetration and sustainable growth.

Responsibilities:

Project Management:

• Lead and manage the end-to-end project lifecycle, from ideation to product launch, ensuring all milestones and deadlines are met.
• Develop comprehensive project plans, including task allocation, timelines, and resource management, to effectively execute GTM strategies.
• Identify potential risks and challenges and proactively implement mitigation measures to minimize project roadblocks.
• Monitor project progress and provide regular updates to stakeholders, keeping them informed about project status, risks, and outcomes.
• Foster effective communication and collaboration among team members and departments to ensure successful project execution.

Go-to-Market Strategy

• Conduct market research and analysis to identify target markets, customer segments, and emerging trends to inform GTM strategies.
• Collaborate with digital, marketing and sales teams to develop innovative GTM plans that align with business objectives and product value propositions.
• Define marketing messaging, positioning, and competitive differentiation for product offerings.
• Create and execute integrated marketing campaigns, considering various channels such as digital marketing, advertising, events, and promotions.
• Work closely with product development teams to ensure product features and enhancements align with market demands and customer needs.

Product Sales

• Drive product sales by executing GTM strategies and engaging with prospective customers through various sales channels.
• Collaborate with sales teams to develop effective sales materials, presentations, and product demonstrations.
• Identify and pursue new business opportunities, partnerships, and distribution channels to expand the product's market reach.
• Track sales performance and analyze data to identify areas for improvement and achieve sales targets.

Requirements:

• Bachelor's degree in Business Administration, Marketing, Project Management, or a related field.
• Proven experience in project management with a focus on driving go-to-market strategies and product sales.
• Demonstrated success in launching and promoting products in competitive markets.
• Strong understanding of market research, customer behavior, and marketing principles.
• Excellent communication, presentation, and negotiation skills.
• Proficiency in project management tools, CRM software, and data analysis.
• - Ability to adapt to changing market conditions and make data-driven decisions.
• Creative problem-solving skills and a proactive approach to tackling challenges.

Preferred Qualifications:

• Project Management Professional (PMP) certification or equivalent.
• Previous experience in technology, software
• Familiarity with Agile or Lean methodologies for project management.