Head HBB Fixed Sales FTTx at Airtel

Job Description:

To lead the definition and delivery of Fixed Home Broad Band Solution development initiatives.

The role holder will have full ownership of the fixed broadband GTM strategy, execution and delivery. Product management and development, Pricing, competitive analysis and delivery.

Job Responsibilities:

• Commercial lead for the development of Airtel Fixed Home Broad Band products and proposition from concept to launch, taking responsibility for conceptualization, scoping, implementation and operationalization.
• Pricing Design and Strategy - Create price designs, including development of price strategies, structures, models and tools, for products, customer segments and customer bids.
• Scoping of the technical and operational feasibility of bringing product proposition to market. Documentation of detailed business, process and functional requirements for product concepts to support product and proposition launches.
• Work with the IT and network teams to develop a working understanding of the technical deliverables required to meet the business needs and ensuring that any the proposed solution will be fit for purpose and commercially viable.
• Analyze competitors’ cost, price and offerings in order to enhance Airtel Home Broad Band propositions.
• Lead and deliver Fixed Home Broadband strategy, steering the direction of the requirements for new products and services, product enhancements and service improvements.
• Identify new business opportunities for the portfolio (range extension, new product/service offerings, new channels to market and develop business proposals for address these opportunities. Monitor product performance on a monthly basis and work proactively with internal stakeholders to maximize the success of products in terms of unit sales, margin contribution, operational performance, customer satisfaction and retention.
• Working with appropriate Segment team and marketing communication teams to ensure appropriate ‘go to market plans’ are in place for all new product/proposition initiatives.
• Manage fixed home broad band products and services on a profit and loss account basis, using financial performance data to make individual investment and withdrawal decisions, proposing and implementing changes required to optimize performance through:
• • Customer incentives plan
• • Sales incentives plans
• • Upgrade
• • Cross Sells

Experience & Educational Requirements:

• A first degree or its equivalent in Computer science, Business Administration, Sales and Marketing or Business-related discipline Solid problem-solving and business acumen skills.
• Eight (8+) years of varied experience in Sales & Marketing with at least 4 years at middle management level handling independent businesses.
• Relevant experience in Telecom industry is desirable.
• Product Management, Business Analysis and Planning, Product Development, Strategic Sales Management, Channel management, Key account management, Presentation, Business Case Development.
• Product Development.
• Experience working with organizational leaders to define and execute strategies linked to organizational goals.
• Ability to exercise "thought leadership "throughout Airtel and customer organizations.