Head of Marketing at Adexen

Responsibilities

• Responsible for driving profitable growth on company’s portfolio of innovative products, solutions & services in Nigeria. 
• Responsibilities include developingstrategic marketing plans and overseeing the implementation of plans and activities to ensure achievement of business goals.
• Responsible for the projects required to deliver the sales strategy.
• Prepare, articulate & implement the Marketing Plan as per Group Management cycle, input into Country Business Plan & strategic decisions.
• Develop a deep understanding of the local industry: its segments, its players, competitors, influencers, decision makers, trends and opportunities.
• Identify market opportunities by segment and develop innovative solutions, services & products based on a clear understanding of customer needs.
• Assess customer excellence maturity & action plans.
• Drive customer discoveries in all user segments & RTM channels and preparation of Value Cases with growth & EBITDA targets.
• Build action plans for Affiliated Retail.
• Prepare & implement Customer Excellence actions plans on its 5 pillars (i.e. Sales Excellence, Offer Range Management, Customer Experience Management, Price & Margin Management and Commercial Branding) to progressively improve the skills and maturity of the commercial organization.
• Work with Group and Regional ‘Growth & Innovation’ (G&I) experts to transfer knowledge, skills and best practices to develop them at the Country level.
• Sales Excellence: Work with Sales team to ensure the development of effective sales tools & skills for assigned segments and products.
• Customer Experience Management: Continuously tracks the Customer Experience and performance of Company’s sales and services through the Net Promoter Score (NPS) methodology.
• Ensures that the NPS result, feedback and action dashboard are
• regularly shared with EXCO and all relevant managers and that strong and robust corrective / improvement actions are implemented in all customer related processes.
• Offer Range Management: Carry out a comprehensive ‘Product Portfolio Review’ (PPR) across the country to define user segments and applications. Based on PPR develop value added solutions, services & product offers. Challenge commercial objectives and action plans for all product lines.
• Commercial Branding: Develop the Country Branding and market communication strategy using Group tools (e.g. Brand box) & ensure its effective implementation including digital solutions.
• Develop & build the Transition to Retail Strategy in Nigeria (D2R business model).
• Strengthen the long-term strategic objectives of the business in conjunction with the other ExCo members.
• Ensure business growth through directing and managing business development activities to ensure these are delivered in accordance with the organizational strategy. RTM & GTM Plan & Digital Plan through SAP roll-out,
• Direct and manage business development activities related to the Retail Project : Distribution Management and Affiliation business model development
• Provide overall distribution channels leadership for the business scope to ensure the growth

Desired Skills and Experience

• Graduate in Engineering or Social Sciences with Post-Graduate qualification in Management
• 10-15 years’ experience in a smilar senior Sales and Marketing role within an international manufacturing corporation
• Good knowledge of marketing channels & prescriptive selling.
• Track record in Innovation and new solutions.
• Experience in leading projects. Project management qualification will be an asset
• Managerial and leadership skills
• Economical and strategic thinking, drive for innovation and change, cross linked and solution oriented behavior.
• P&L mindset.
• Understanding of technical issues and terminologies
• Analysis and problem solving, able to deal with ambiguity and complexity
• Business & financial acumen
• Multicultural work environment
• International mobility requirements