Head of Marketing at DEDA Hospital

Job Summary/Objective: 

• The Head of Sales and Marketing at Deda Hospital is responsible for overseeing the sales and marketing strategies to ensure the growth and profitability of the hospital.
• This role involves developing and implementing comprehensive marketing plans, driving sales initiatives, managing the sales and marketing team, and enhancing the hospital's brand presence in the healthcare sector.
• The Head of Sales and Marketing will work closely with the executive team to align marketing strategies with the hospital’s objectives and drive patient acquisition and retention.

Responsibilities/Duties: 

• Develop and implement the hospital’s sales and marketing strategy to meet organizational goals.
• Conduct market research to identify opportunities, threats, and trends.
• Define and monitor key performance indicators (KPIs) for sales and marketing activities.
• Drive sales initiatives to increase patient acquisition and hospital revenue.
• Identify and develop new business opportunities, partnerships, and collaborations.
• Oversee the sales team, providing guidance, training, and performance management.
• Lead, motivate, and manage the sales and marketing team to achieve targets.
• Foster a collaborative and high-performance culture within the team.
• Conduct regular team meetings to review performance, share insights, and strategize.
• Develop and maintain relationships with key stakeholders, including patients, partners, and referral sources.
• Monitor expenditures to ensure cost-effective utilization of resources.
• Prepare financial reports and forecasts related to sales and marketing activities.
• Track, analyse, and report on the effectiveness of marketing campaigns and sales performance.
• Provide regular updates and recommendations to the Senior Management team.
• Utilize data-driven insights to optimize marketing and sales strategies.

Minimum Required Experience:

• 7-10 years of experience in sales and marketing, with at least 3-5 years in a leadership role, preferably in the healthcare industry