LinkedIn Ads Manager at Project Growth

Key Responsibilities:

• LinkedIn Campaign Management: Lead and optimize LinkedIn advertising campaigns focused on lead generation, lead conversion, and customer acquisition.
• LinkedIn Ads Strategy: Manage and optimize LinkedIn Ads campaigns, ensuring they align with the broader marketing goals and target the right audience segments.
• Performance Analysis and A/B Testing: Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance.
• Analytics and Reporting: Use advanced analytics to monitor and report on campaign performance, adjusting strategies based on data-driven insights.

What Success Looks Like:

• Lead Generation Efficiency: Your targeted campaigns on LinkedIn Ads have measurably increased lead quality and quantity.
• Campaign Optimization: Through rigorous A/B testing and analytics, you've refined advertising strategies to maximize ROI.
• Strategic Contribution: You've successfully integrated reporting insights to enhance the targeting and effectiveness of campaigns.

Required Skills and Qualifications:

• Proven Experience: At least 3-5 years in paid media management with significant B2B technology sector experience.
• LinkedIn and Google Ads Expertise: Extensive experience in managing and optimizing campaigns on these platforms.
• Analytical Proficiency: Strong skills in campaign analysis and using A/B testing to improve results.
• Communication Skills: Excellent communication abilities to effectively collaborate with teams and report on campaign progress.