Marketing Automation Specialist at PressOne Africa

• This role is vital to converting interest into action! You'll design and implement automated marketing systems that nurture leads and guide them toward becoming paying customers.
• We seek a results-driven Marketing Automation Specialist who thrives in a fast-paced startup environment.

To Carry Out Your Role…

• Select and set up a marketing automation platform that fits our needs.
• Design and build automated email nurture sequences tailored to different stages of the customer journey.
• Experiment with A/B testing on subject lines, content, and offers to optimize conversion rates.
• Collaborate with sales teams to ensure seamless hand-off of qualified leads.
• Track and analyze key marketing automation metrics, providing actionable insights.

The Ideal Candidate:

• A skilled marketing automation enthusiast with proven experience (minimum 2 years) in designing and managing nurture campaigns.
• You're a strong communicator with a knack for persuasive email copywriting.
• You possess analytical skills and a data-driven approach to marketing optimization.
• You're proficient with marketing automation tools (Zoho CRM is a plus.).

Your Key Responsibilities:

• Nurture Flow Design: Create targeted email sequences that address different lead segments based on their needs and interests.
• Automation Setup: Implement email triggers, segmentation rules, and workflows within our chosen marketing automation platform.
• Copywriting: Write compelling subject lines, body copy, and calls to action that drive engagement and conversions.
• A/B Testing: Experiment with different subject lines, content, and offers to optimize open and click rates.
• Lead Hand-off Collaboration Work with sales to ensure a seamless transition and timely follow-up.
• Reporting & Analysis: Track and analyze key metrics (open rates, clicks, conversions). Generate insights to improve performance.