Marketing Communications Officer at CHINT

Job Summary:

• The Marketing Communications Officer will be responsible for developing and executing strategic marketing communication plans to promote CHINT products, systems and services, and the brand.
• To achieve brand visibility and promote demand generation and sustainable profitable growth for CHINT Nigeria.

Key Responsibilities

• Develop and execute integrated marketing communication strategies and campaigns to promote CHINT products, services, and brands.
• Design and develop product design for the team
• Collaborate with cross-functional teams, including sales, product management, and creative departments, to develop effective marketing communication plans.
• Create engaging content for various marketing channels, including social media, website, blog, email marketing, and print collateral, adhering to brand guidelines and tone of voice.
• Manage and upgrade CHINT social media platforms in his/her region, including content creation, community management, and analytics tracking.
• Coordinate and manage the production of marketing materials/collateral, working closely with internal stakeholders within CHINT and partners, and with external agencies and vendors.
• Conduct market research and analyze industry trends to identify opportunities for innovative marketing communication strategies.
• Recommendation on the performance of marketing campaigns, providing insights and recommendations for optimization.
• Think creatively and propose innovative tools and ideas to enhance CHINT brand visibility and generate business demand.
• Respect and deploy company branding guidelines and messaging across all marketing communication channels.
• Manage the company's public relations activities, including media relations, press releases, and press conferences.
• Plan and execute corporate events, trade shows, and exhibitions, coordinating logistics, promotional materials, and booth design and execution.
• Collaborate with the sales team to develop sales support materials, presentations, and training materials.
• Develop and lead customer activities like conferences, visits as well as branding of CHINT and partner locations.

Qualifications and requirements

• BSC or HND in marketing/sales or a related field.
• 2-5 years experience in Marketing, preferably in a multinational context.

Competencies (in order of importance)

• Exceptional written and verbal communication skills.
• Good business acumen and sound financial understanding of marketing investments,
• Ability to work in a matrix organization and gain cross-functional support and alignment.
• Advanced presentation and facilitation skills, Digital marketing, and analytics experience
• Preferably B2B business model understanding and Market Knowledge
• A deep understanding of marketing principles,
• Creative mindset.