Marketing Executives at Fundbox Financial Services Limited

Job Summary:

As a Marketing Executive at our micro-lending financial institution, you will play a key role in driving the marketing and promotional activities to attract potential borrowers and expand our customer base.

You will be responsible for developing and implementing effective marketing strategies, campaigns, and initiatives to increase brand awareness, customer acquisition, and loan portfolio growth.

This position requires a dynamic individual with strong communication and interpersonal skills, a deep understanding of the microfinance industry, and the ability to work collaboratively with cross-functional teams.

Key Responsibilities:

Job Description:

• Develop and execute marketing strategies to promote our micro-lending services and products.
• Conduct market research to identify opportunities and trends in the microfinance industry.
• Create and manage marketing campaigns across various channels, including digital, social media, and traditional channels.
• Build and maintain relationships with key stakeholders, including clients, partners, and community organizations.
• Collaborate with the sales team to ensure alignment between marketing efforts and business objectives.
• Monitor and analyze the performance of marketing initiatives, providing regular reports and recommendations for improvement.
• Stay informed about industry trends, competitors, and regulatory changes to adapt marketing strategies accordingly.
• Assist in the development of marketing collateral, such as brochures, presentations, and promotional materials.
• Participate in events, conferences, and networking opportunities to enhance the company’s visibility.

Job Specification

Education and Experience:

• Bachelor’s Degree in Marketing, Business, or a related field.
• Minimum of 4 years experience as a Marketing Executive, preferably in the financial or microfinance sector.
• Familiarity with micro-lending products and services.

Skills and Abilities:

• Strong communication and interpersonal skills.
• Creativity and ability to think outside the box.
• Proficient in digital marketing tools and platforms.
• Analytical skills to interpret data and make informed decisions.
• Results-oriented with a focus on achieving targets.
• Knowledge of microfinance industry trends and regulations.