Marketing Generalist at Project Growth

Key Responsibilities:

• PPC and Digital Ad Placements: Manage digital ad placements, particularly on Google Ads and Meta. Execute and optimize PPC campaigns autonomously with strategic support from the company.
• Organic Social Campaigns: Assist in creating and executing social media campaigns on platforms such as LinkedIn and Meta to enhance brand awareness and engagement within a B2B context.
• Email Marketing: Contribute to email marketing efforts, including drafting and scheduling campaigns using various ESPs (e.g., HubSpot). Familiarity with email marketing practices is a plus.
• Customer Journey Understanding: Help develop customer journey maps to improve user experience and engagement based on insights and performance data.
• Keyword Research: Support keyword research initiatives to enhance search engine visibility and inform ad targeting.
• Client-Centric Approach: Maintain a focus on client needs, ensuring that marketing activities align with client objectives and deliver positive outcomes.

What Success Looks Like:

• Effective PPC Campaigns: Successfully execute and optimize PPC campaigns, driving positive brand impact and demonstrating autonomy in your approach.
• Engaging Social Media Presence: Assist in developing and implementing social media campaigns that resonate with target audiences and enhance brand presence.
• Supportive Email Marketing: Help maintain and improve email marketing efforts, contributing to increased engagement and customer satisfaction.

Qualifications:

• Marketing Experience: 1-2 years of hands-on experience in various marketing areas, particularly in PPC and digital advertising. Some familiarity with organic social campaigns is beneficial.
• PPC Knowledge: Basic understanding of PPC strategies and digital ad placements, with a willingness to take the initiative and lead these efforts.
• Social Media Skills: Experience or knowledge of social media campaign execution, especially in a B2B context.
• Email Marketing Exposure: Some experience with email marketing platforms and practices.
• Fluent English: Strong verbal and written communication skills in English.
• Startup Mindset: A proactive, scrappy attitude, with a passion for learning and challenging yourself in a fast-paced environment.
• Organizational Skills: Hands-on approach to managing timelines and budgets.