Marketing Manager at Creditstar Microinsurance Company Limited

Position Overview:

• We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives.
• The ideal candidate will have a strong background in marketing, a passion for social impact, and the ability to drive strategic marketing campaigns that resonate with our target audience.
• The Marketing Manager will play a critical role in expanding our reach, enhancing brand awareness, and driving customer acquisition and retention.

Key Responsibilities:

Strategic Planning and Execution:

• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives.
• Identify market opportunities and customer needs to tailor marketing efforts effectively.
• Collaborate with cross-functional teams to ensure cohesive and impactful marketing initiatives.

Brand Management:

• Strengthen the company's brand presence and ensure consistent messaging across all channels.
• Oversee the creation and maintenance of marketing materials, including brochures, flyers, website content, and social media posts.
• Manage and enhance the company's online presence, including the website and social media platforms.

Customer Acquisition and Retention:

• Design and execute customer acquisition campaigns, leveraging various channels such as digital marketing, partnerships, and community outreach.
• Implement customer retention strategies to increase loyalty and lifetime value.
• Conduct market research to understand customer preferences and trends.

Partnerships and Collaborations:

• Identify and establish strategic partnerships with NGOs, community organizations, and other stakeholders to extend the company's reach.
• Develop co-marketing initiatives and joint campaigns with partners to maximize impact.

Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Track and report on marketing spend and campaign performance.

Team Leadership:

• Lead and mentor the marketing team, fostering a collaborative and innovative environment.
• Provide guidance and support to team members to achieve individual and team goals.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 5 years of experience in marketing, preferably in the insurance or financial services industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing strategies and tools.
• Excellent communication, interpersonal, and leadership skills.
• Ability to analyze data and make data-driven decisions.
• Passion for social impact and experience working with underserved communities is a plus.