Marketing Manager at Descasio - Nigeria

About the job

• The Marketing manager will coordinate the efforts of the marketing team to grow our inbound sales channels and build and maintain a strong and consistent company brand through a wide range of online and offline marketing channels.
• Develop and execute an annual comprehensive marketing and advertising activities plan to support strategic activities, investor relations and key programs.
• The plan will include media relations, social media management, content strategy and management, external publications, management of all websites, and marketing activities. 

Responsibilities

• Develop the marketing strategy for the company in line with company objectives; Craft strategies for all Marketing aspects, including Digital, Advertising, Communications and Creative
• Conduct market research in seeking out new opportunities, key stakeholders and work across customer organizations to identify opportunities, upsell, and close deals
• Ensure the company brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Prioritize and qualify incoming leads from different sources: Website, Call sales Number, Chat, Physical and Online Events
• Identify opportunities to reach new market segments and expand market share
• Design branding, positioning and pricing strategies
• Understand customer requirements and product capabilities on a business and technical level to effectively communicate the unique benefits of Cloud solutions and appropriately set expectations;
• Analyze consumer behavior and determine customer personas
• Analyze potential strategic partner relationships for company marketing.
• Monitor competition (acquisitions, pricing changes and new products and features)
• Develop and deliver custom presentations on solutions; 
• Create marketing reports and keep organized records of marketing metrics and results of campaigns
• Coordinate sales and marketing efforts to boost brand awareness; Participate in trade shows, convention and promotional events;
• Participate in quarterly and annual planning of company objectives
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Meet and exceed company targets;
• Set, monitor and report on team goals
• Collaborate and help define business approach with Sales/marketing Specialists in your team;
• Drive operational excellence in marketing leadership across all business segments;
• Work closely with design agencies and assist with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

Functional Competencies:

• Creativity, active energy, passion for tech, and entrepreneurship.
• Extensive knowledge of the African and global tech ecosystem.
• Strong technical and creative writing skills.
• Excellent analytical and numerical skills
• Ability to build relationships with internal and external stakeholders.
• Ability to take initiative, work independently and prioritise work.
• Outstanding and compelling communication and presentation skills.
• Possess search engines, web analytics, and business research tools acumen
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc.)
• Excellent technology skills, including experience working with CRMs, Mailchimp, graphic design software, publishing, web software (WordPress), and all social media platforms. 
• Solid computer skills, including MS Excel, web analytics and Google AdWords.
• Exceptional knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office.
• Proficiency with SEO/SEM campaigns.

Qualifications

• Bachelor's degree or equivalent experience in Marketing or Communication
• 7+ years relevant work experience
• Strong written and oral skills
• Experienced leader and collaborator