Marketing Manager at Herbal Goodness

OBJECTIVES

• Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online).
• Deploying successful marketing campaigns and owning their implementation from ideation to execution.
• Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage.
• Undertaking market research, understanding the trends and customer preferences.
• Overseeing the creation of marketing materials and content.
• Perform all other relevant tasks essential for increasing the business’s sales.
• Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need.
• Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely.
• Overseeing and approving marketing material, from website banners to hard-copy brochures and case studies.
• Measuring and reporting on the performance of marketing campaigns, gaining insight, and assessing against goals.
• Analyzing consumer behavior and adjusting email and advertising campaigns accordingly.
• Forecasting and identifying market trends and challenges.
• Evaluating and optimizing marketing and pricing strategies.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with relevant departments.
• Overseeing branding, advertising, and promotional campaigns

COMPETENCIES

• Ability to formulate and present strategy for growth.
• Ability to research identify and deploy new apps and tools to drive growth
• Ability to interact with vendors and consultants to identify and prefer new solutions.
• We'll versed in ai tools for marketing and able to constantly research and deploy new tools to.improve marketing
• Creativity and innovation
• Brand strategy and positioning
• Content strategy
• Social media marketing & copy writng
• Design thinking
• User interface (UI) and user experience (UX) principles
• Sales enablement
• Email marketing
• Brand understanding

EXPERIENCE & EDUCATION

• Minimum 4 years of experience in similar position.
• Proven experience identifying target audiences and creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing digital Ad campaigns including Facebook, Google Analytics, and more.
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures and pivot tables with spreadsheets.
• Up-to-date with the latest trends and best practices in digital, online, and offline marketing and metrics of success.
• Intimate understanding of traditional and emerging marketing channels especially in the consumer and packaged goods industry.
• Ability to think creatively and provide innovative solutions.
• Familiarity with the latest marketing trends, technologies, and methodologies in graphic design, product illustration, packaging, messaging, branding, etc.
• Proficiency in electronic marketing automation software such as HubSpot Marketing or similar tools.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.
• Bachelor's degree in marketing, finance, business administration, or similar with a master's degree in a relevant field.