Marketing Manager at Smart Partners

Responsibilities

• Deep understanding of the trade channels, their dynamics and opportunities
• Own the long-term plans and strategies for Trade and portfolio within the trade channels, translating them into actionable short-term programmes in order to deliver business objectives within the trade channels.
• Accountable for establishing and recommending goals for all key sales programs within the channels
• Develop selling kits and point of sale materials that are consistent with Sales and Marketing objectives to gain the desired results from the trade channels.
• Own operational marketing in the trade channels: sales drivers, activation programs, and POS execution.
• Support management in the decision-making process by coordinating feedback through direct interaction with Field Sales and Brand Marketing.
• Guide HO leadership in its decisions being the voice of the country’s trade channels and customers.
• Contribute to the Joint Up Business Plan process – particularly with regards category strategy, trade strategy and sales units’ plans within all trade channels.
• Accountability for Advertisement & Promotion /Budget spends with all trade channels.
• Prepare the annual Marketing Plan for all business units in ORIGIN Group.
• Support the development and execution of the Marketing plans in the market acting as the interface between marketing and sales hub.
• Accountable for the A&P spend and M&E within the group Channel development
• Recommend the corrective actions to capture growth opportunities and adapt our Marketing plans in all trade channels In-Market execution
• Ensure the plans are communicated clearly and timely to the sales team and that clear priorities are established.
• Accountability for end-to-end flawless execution through leadership and coordination of respective functions and stakeholders.
• Ensure we own the right promotional slots in the trade channels and conduct the right activation (formats, offer, depth, frequency).
• Evaluate ROI and effectiveness of key programs and identify the most effective programs for sell-in and sell-through.
• Track and report the sales of competitive products within the trade channels each month.
• Give update of pricing and/or its fluctuations of competitive brands in the market
• Track promotional investments within specified trade channels and recommend steps to optimize OROGIN performance within these channels.
• Fully responsible for timely measurement and evaluation of programes within all the trade channels and ensuring that learning’s applied to maximize new opportunities Promotions & Programs

Requirements

• BSc / BA in Business Administration, Marketing or relevant field.
• 15 - 20 years work experience.
• Second Class Upper
• Minimum of Second Class Lower with relevant Master’s Degree.