Marketing Officer at Excel and Grace Consulting

Responsibilities

• Develop and execute comprehensive marketing plans aligned with company objectives.
• Conduct market research to identify target audiences, industry trends, and competitor analysis.
• Develop compelling marketing materials, including brochures, flyers, digital content, and social media posts.
• Manage the company's website and ensure it is optimized for search engines (SEO).
• Develop and implement email marketing campaigns to nurture leads and drive conversions.
• Manage social media platforms and engage with the target audience.
• Collaborate with the sales team to develop effective lead generation strategies.
• Track and analyze marketing performance metrics to measure ROI and identify areas for improvement.
• Stay up-to-date with the latest marketing trends and technologies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 2 years of experience in marketing, preferably in the travel or immigration industry.
• Strong understanding of digital marketing channels and social media platforms.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• Proficiency in marketing automation tools and CRM software.