Marketing Officer at Willers Solutions

Responsibilities

• A marketer is responsible for Developing marketing strategies to increase brand awareness and customer engagement.
• Conducting market research to identify trends, opportunities, and challenges.
• Creating promotional materials, such as brochures, flyers, and social media content.
• Managing the company's online presence, including website and social media accounts.
• Analyzing data to measure campaign effectiveness and make data-driven decisions.
• Collaborating with sales teams to develop targeted campaigns and support business growth.
• Identifying new business opportunities and partnerships.
• Building relationships with industry partners, vendors, and customers.
• Staying up to date with industry trends and competitor activity to inform marketing strategies.
• Developing and managing marketing budgets and campaigns.
• Creating and implementing marketing plans to drive revenue growth.
• Communicating marketing initiatives to internal stakeholders.
• Building brand awareness and reputation through thought leadership and content marketing.
• Managing and optimizing the company's digital presence, including SEO and email marketing.
• Analyzing customer insights and market trends to inform marketing strategies.

Requirements

• A minimum of a Bachelor’s / HND degree is required
• Must have a master’s Degree, professional certification in business and marketing is a plus.
• At least 5 years proven experience as a Marketer.
• Strong experience in a Shipping/logistics industry
• Existing customer base and an established network of contacts.
• Ability to effectively plan and organize appointments and meet reporting deadlines.
• Must have excellent networking skills.
• Participation in industry-related events.
• Self-motivated with excellent organizational skills.
• Proven record of sales success.
• Proven track record of developing and implementing successful business strategies and achieving sales targets.
• Ability to identify and pursue new business opportunities to increase revenue, market share and profitability.