Marketing/Sales Associate at West Africa Vocational Education (WAVE)

Job Summary:

• The Marketing/Sales Associate will support the company’s marketing initiatives and drive sales by engaging with clients, promoting products, and enhancing brand awareness. This role combines marketing efforts with direct sales strategies to boost revenue and strengthen customer relationships. A dynamic individual with strong communication skills and the ability to execute marketing campaigns while generating sales is essential for this role.

Key Responsibilities:

• Sales Generation: Drive sales by actively engaging with customers, both in-store and online, recommending products, and closing transactions.
• Customer Relationship Management: Build and nurture strong relationships with both new and existing clients to encourage loyalty and repeat business.
• Product Knowledge: Stay up-to-date on product features, pricing, and availability to effectively assist customers with informed recommendations.
• Marketing Campaign Support: Assist in executing marketing campaigns, including social media promotions, email marketing, and events, to boost brand visibility and increase sales.
• Lead Generation: Identify and qualify potential leads through customer interactions, networking, and online platforms to support the sales pipeline.
• Market Research: Conduct research to identify new business opportunities, industry trends, and customer preferences that can shape future marketing strategies.
• Brand Promotion: Represent the company at promotional events, pop-up shops, and trade shows, ensuring the brand is prominently showcased.
• Digital Marketing: Collaborate with the marketing team to create content for social media, websites, and other digital platforms to promote products and services.
• Sales Reporting: Track and analyze sales metrics, customer feedback, and campaign performance to identify areas for improvement and adjust strategies accordingly.
• Cross-functional Collaboration: Work closely with the product and inventory teams to ensure stock levels are maintained and products are displayed properly.
• Customer Service: Handle customer inquiries, resolve complaints, and ensure a seamless shopping experience, both online and in-store.
• Sales Targets: Meet or exceed weekly and monthly sales targets to ensure consistent growth in revenue and customer acquisition.

Required Skills and Qualifications:

• Proven experience in marketing, sales, or a similar role.
• Strong understanding of digital marketing and social media platforms.
• Excellent verbal and written communication skills.
• Strong interpersonal skills and the ability to build lasting customer relationships.
• Strong organizational skills, with the ability to handle multiple tasks simultaneously.
• Target-driven, results-oriented, and with a solid sales acumen.
• Basic understanding of market research and data analysis techniques.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Knowledge of fashion industry trends is a plus.
• A degree in a relevant field.
• 1-3 years’ experience in sales, marketing, or customer service roles.
• Experience in retail or fashion is preferred.