Media Strategist at PPC Limited

Job Summary

• The Media Strategistwill be tasked with increasing the organization’s media footprint across traditional and offline touchpoints leading to favourable media positioning, visibility and influence in each operating territory.

Job Description

• Scan the media landscape for speaking opportunities, interviews and events that promote brand presence in each operating market
• Write highly engaging thought leadership pieces, OPED's and advertorials that shape public opinion and amplifies brand’s local and regional influence
• Identify organic and paid media openings that promote brand visibility and recall
• Identify social causes & CSR activity that holds strategic value and media opportunity for brand value growth
• Identify media opportunities through relevant evolving issues in selected target markets
• Develop content for dissemination via press releases, media immersion and other distribution channels
• Serve as the organization’s media liaison;conduct press briefings and support new production introductions (route-to-market)
• Conduct offline targeted campaigns (B2B/B2C/B2G), and report on results
• Negotiate with media houses and agencies for best deals on organic and paid media buys
• Build and manage the organization's media profile and presence
• Promote additional strategic projects to support new product launches and market storms
• Build long-term relationships with media influencers, gatekeepers and opinion leaders
• Appropriately manage the organization’s media budget for optimal returns
• Ensure that key messages align with vital business strategies

Job Requirements

• Demonstrable experience in driving media strategy within commercial markets (B2B/B2C)
• Must have extensive contacts within the media landscape
• Highly strategic with experience in identifying target audiences and devising media campaigns that engage, inform and change behavior
• Good knowledge of digital engagement
• Experience writing opinion pieces that shape perception and grow influence
• Strong analytical skills and data-driven capability
• Up-to-date with the latest trends and best practices in media marketing and impact assessment.