Motion Designer at Reliance Infosystems

THE ROLE

• This role is for a Motion Designer who can implement motion graphics, animation, and video editing to create appealing motion graphics, animation and videos for the organization and its clients.
• The motion designer is responsible for creating videos to be used on social media and websites. The role requires an in-depth knowledge of design principles, typography, animation principles, video principles, a good eye for visual aesthetics, strong project management skills and an ability to take initiative and work within a flexible unit.
• Ultimately, the motion designer should be able to create attractive animation and videos that perfectly meet the marketing specifications of the organization and its clients. Keeping up with industry trends and best practices is key to this role.

FUNCTIONS & RESPONSIBILITIES

•  Turning creative ideas into striking and engaging visual stories that create brand and product awareness.
• Producing and editing impactful video content for all of our digital channels with a strong emphasis on the use of motion graphics.
• Creating long-form and short-form video content for use on the web and social media.
• Ensuring that video produced correlates with the brand’s tone of voice and guidelines.

 KEY PERFORMANCE INDICATORS

• Improved Ad recall lift
• Improved Awareness lift
• Improved Impressions, and social interaction
• Improved Video views
• Improved Watch time
• Improved Click-through rate
• Improved Sales

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

• Knowledge of Adobe creative suite (After Effects, Premiere Pro, Photoshop, Illustrator)
• Knowledge of 3D software (Cinema4D, Maya, Blender) is a plus.
• A great eye for aesthetics. You know the effect of colors, sound design, timing, perspective, lighting, typography, and shapes and are interested in clear visual communication.
• Curiosity. You spend your time researching video trends, internet, and meme culture and finding ways to how to apply them to your work.
• Good understanding of design, animation, and video principles.

GENERIC SKILLS 

• Strategic Thinking
• Goal Setting.
• Problem Solving.
• Adaptability/Flexibility.
• Willingness and Capability to learn.
• Receptive to feedback.
• Teamwork Skills.
• Ability to take initiative 

QUALIFICATION/PROFESSIONAL MEMBERSHIP

• Bachelor's degree in Media, Animation or a similar field (demonstration of skill overrule certification requirement)

MINIMUM EXPERIENCE

• Minimum of 3 years experience as a Motion Designer in an agency, company, or as a freelancer working as a Video Editor / Motion Graphics Designer
• Experience with creating video reels, promo videos, short ads, GIFs, and other range of motion pictures