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NielsenIQ is a global information services company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world’s population. Focusing primarily on consumer packaged goods manufacturers and fast-moving consumer packaged goods and retailers, we give customers the power to defy what’s possible. Our...
Job Description
We are currently seeking a New Business Associate Director - CMI for East and West Africa who will be a part of the SSA CMI team.
This role combines business development, sales and marketing on the one hand (business development), with the creation of bespoke market research solutions for target clients (solution development), including pitching.
Essentially, the New Business Associate Director – CMI will own a revenue target for totally new clients i.e. clients we do not currently work with in east and West Africa, the sales process we have developed to unlock growth among new clients, and the successful development of winning research solutions for them.
Candidates will have accomplished skills ideally on both the business development and solutions development sides of the role. Whilst we have grown this area of our business, we see further huge potential to grow further.
This role will be the driving force in achieving our ambitions, by targeting, qualifying, and nurturing new client relationships, landing small initial wins to pave the way to much bigger game-changing wins.
As such, this is a crucial hire for us to realise our ambitions. You won’t be alone or without support: we have already a prioritized list of new clients we seek to target in various industries (FMCG, Retail, Banking), advanced capabilities in several areas (brand tracking, segmentation, ad pre-testing, customer satisfaction, qualitative research, etc). Whilst ambitious, the targets are realistic.
This is an extremely exciting role at the very forefront of our plans, which is why you will be reporting directly into the CMI lead for NIQ GfK SSA
This role will not however be responsible for delivering the work sold
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