Pay-Per-Click Specialist at Enterscale

Job Description:

• Oversee our clients' digital paid marketing operations, including campaign setup, data analysis, and reporting.
• This role requires attention to detail, strong communication skills, and an analytical mindset to drive optimal performance across our marketing channels.

Responsibilities:

• Conduct a weekly review of account structure and campaign set-up to ensure they align with strategic objectives.
• Analyse data from various sources (Mixpanel, Appsflyer, Google Analytics) to generate actionable insights and recommendations for improvement.
• Prepare and deliver comprehensive bi-weekly reports with actionable recommendations to enhance campaign performance.
• Ensure accurate data points across all platforms and support setting up and tracking relevant events for comprehensive analytics.
• Identify high-performing channels and placements and recommend allocating marketing budget and resources based on data-driven insights.
• Analyse results for budget spent, achievement of KPIs, customer acquisition cost (CAC), customer lifetime value (LTV), and return on ad spend (ROAS).
• Determine the optimal design, copy, and budget for future campaigns to drive engagement and conversions.

Requirements:

• Bachelor's degree in Marketing, Advertising, or a related field is preferred.
• Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms
• Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly
• High attention to detail and ability to manage multiple campaigns simultaneously
• Excellent communication and teamwork skills to collaborate effectively with other marketing team members.
• Proficiency in tools like Google Analytics, Mixpanel, Adjust, and AppsFlyer.
• Google Ads and Bing Ads certifications are a plus.