Performance Marketing Specialist at Quidax

What you will be doing

• Planning, executing, and optimizing paid marketing campaigns across various social media platforms, including X (formerly Twitter), Facebook, Instagram, and others.
• Utilizing GA4, Analytics, PostHog, and AppsFlyer to monitor and analyze campaign performance, generating insights and reports to measure ROI and make data-driven decisions.
• Developing and implementing customer acquisition funnels to maximize conversion rates and user retention.
• Designing and managing programmatic advertising campaigns to reach target audiences effectively.
• Leveraging knowledge of platforms like Zikoko, Techcabal, and Eskimi for targeted advertising opportunities.
• Creating comprehensive paid marketing strategies aligned with business goals and objectives.
• Managing campaign budgets effectively to ensure optimal allocation of resources and maximum ROI.
• Collaborating with the marketing team to align paid campaigns with overall marketing strategies.

What your day-to-day looks like

• Reviewing and analyzing campaign performance data using GA4, Analytics, PostHog, and AppsFlyer and other tools.
• Adjusting and optimizing live campaigns based on performance insights.
• Create dashboards and reports
• Developing new creative and copy for upcoming campaigns.
• Communicating with platform representatives from X, Facebook, Instagram, Zikoko, Techcabal, and Eskimi to explore new advertising opportunities.
• Monitoring budget spending and making necessary adjustments to stay within budget while maximizing campaign impact.
• Collaborating with team members to ensure cohesive and aligned marketing strategies.
• Preparing and presenting reports on campaign performance, insights, and recommendations to stakeholders.

What you need to have

• Proven experience as a Performance Marketing Specialist or similar role in the cryptocurrency industry.
• Minimum 5 years' proven experience in Digital Marketing/Performance Marketing or Minimum 3 years' experience in similar roles in the cryptocurrency industry, preferably with a crypto wallet or exchange.
• Proficiency in GA4, Analytics, PostHog, AppsFlyer, and other relevant tools.
• Strong understanding of social media platforms, including X, Facebook, Instagram, YouTube, and their advertising capabilities.
• Experience with programmatic advertising and customer acquisition funnels.
• Familiarity with advertising on platforms such as Zikoko, Techcabal, and Eskimi.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication and collaboration skills.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Proficiency in English.

Nice To Haves

• Experience with African markets
• Experience in the broader fintech or blockchain industry.
• Knowledge of emerging trends and technologies in digital marketing and cryptocurrency.
• Certifications in digital marketing, such as Google Ads, Facebook Blueprint, or similar.