Product Marketer (Nationwide) at Odixcity Consulting

Job Description

• We are looking for a Product Marketing Marketer to lead our outbound marketing activities. You’ll be responsible for presenting our tech products in ways that will strengthen our brand and boost sales.
• For this role, you be a creative and quantitative thinker. You should be familiar with software products and various product marketing techniques, like email campaigns and pricing strategies.
• Your goal will be to develop and implement the most profitable plans to position and promote our tech products.

Responsibilities

• Crafting product marketing messages and unique selling points that set the product apart from the rest in the market
• Understanding the vision of the company and the value of new products and develop tools that facilitate the sales process.
• Planning and participating in the launch of new products and services in the company
• Briefing the press, PR teams on new products and services to be launched in the market
• Presenting products to both internal teams and clients, discussing sales strategy and using market research to establish product pricing
• Performing surveys, interviews and focus groups for obtaining insights about the customer’s product usage and buyer personas to tap new opportunities
• Agreeing on timelines and deadlines of new product development with the product management teams
• Study company products
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)

Qualifications

• BSc / BA marketing, communications or similar field.
• 3 years experience as a Product Marketer in the tech industry
• Background in design and copywriting is a plus
• Experience writing sales pitch is a MUST.
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, Web Trends)
• Excellent communication skills
• A keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• Must have a laptop, internet router and a backup power supply.