Product Marketing Manager, ERCAS at CapitalSage Technology Limited

Job Objective:

• CapitalSage Technology, a leading fintech group in Nigeria, seeks a seasoned Product Marketing Manager to join our innovative team.
• This role focuses on driving brand growth through strategic marketing initiatives for ERCAS, our payments, collections and API and products.
• The successful candidate will have a strong fintech, enterprise platforms, and B2B marketing background, with a proven track record of executing successful go-to-market strategies and campaigns.

Detailed Job Description:

• GTM/Product Launches: Plan and execute go-to-market strategies for product releases to drive demand and growth.
• Product Messaging & Storytelling: Shape market perception with compelling product content and maintain core marketing elements.
• Campaign Management: Implement targeted campaigns to enhance brand awareness and achieve commercial results.
• Performance Tracking & Optimization: Monitor and refine product performance pre- and post-launch to sustain momentum.
• Sales Enablement: Equip sales teams with tools and narratives to communicate product value effectively.
• Content Creation: Develop and distribute creative copy for effective communication.
• Analytics & Reporting: Analyze metrics and compile financial data to measure campaign impact.
• Strategic Development: Implement marketing strategies for FinTech products, aligning with partners.
• Market Intelligence: Monitor trends, conduct competitive analysis, and use insights for innovative strategies.
• Project Management: Manage marketing budgets and timelines and execute affiliate partnerships.
• Marketing Collateral Management: Maintain a collateral library and implement best practices for usage.
• Cross-functional Collaboration: Collaborate with product, sales, engineering, and design teams to align initiatives.

Requirements

Education:

• Bachelor's degree/HND in Marketing, Mass Communication, Business Administration, or a related field.

Experience:

• Minimum five years of experience in product marketing, preferably within the fintech or tech industry
• Experience in enterprise platforms and B2B marketing
• Proven track record in executing go-to-market strategies and marketing campaigns
• Experience collaborating with engineering, product, and sales teams.

Skills:

• Strong communication, writing, and persuasion skills
• Creative flair with excellent attention to detail
• Analytical and data-driven approach.
• Proficiency in Microsoft Office Suite and Adobe Experience Cloud.
• Project management skills with the ability to handle multiple projects simultaneously.
• Advanced quantitative and deductive skills.
• Familiarity with analytics tools