Product Marketing Manager (Financial Technology Company) at iRecruiters Africa Limited

Job Objective:

The Product Marketing Manager's responsibilities will encompass both traditional product marketing and content marketing efforts, requiring a unique blend of strategic thinking, creativity, and analytical skills. S/he will work closely with cross-functional teams, including product management, marketing, and customer success, to drive successful product launches and ongoing customer engagement.

Key Responsibilities:

Product Positioning and Messaging:

• Develop a deep understanding of the payment solutions, target audience, and competitive landscape to craft compelling product positioning and messaging.
• Collaborate with cross-functional teams (product, marketing, design) to ensure consistent and accurate representation of product benefits across all marketing materials.

Content Strategy and Creation:

• Lead content marketing efforts by developing a comprehensive content strategy that aligns with the overall product and marketing strategy.
• Create high-quality and engaging content including blog posts, whitepapers, case studies, videos, and more, catering to different stages of the buyer's journey.
• Identify key industry trends, market insights, and customer pain points to inform content planning.

Brand Storytelling:

• Create captivating brand narratives that highlight the company’s mission, vision, and unique value proposition in the technology landscape.
• Craft compelling stories that humanize complex concepts and showcase the positive impact of our solutions on businesses and individuals.

Go-to-Market Strategy:

• Collaborate with product management to develop and execute successful go-to-market strategies for new product launches, feature updates, and enhancements.
• Plan and coordinate cross-functional launch activities, ensuring a seamless and impactful product introduction.

Customer Insights:

• Conduct market research, customer surveys, and competitor analysis to gather insights that inform product and marketing strategies.
• Utilize customer feedback to identify pain points, optimize messaging, and enhance the user experience.
• Conduct thorough research on payments industry trends, emerging technologies, regulatory changes, and competitive landscapes.
• Develop insightful thought leadership content that establishes the company as an authority in the field, positioning key executives as industry experts.

Sales Enablement:

• Develop sales enablement materials such as presentations, battle cards, and product guides that empower the sales team to effectively communicate product value propositions to prospects and customers.

Content Distribution and Promotion:

• Optimize content for various channels, including the company website, social media platforms, email campaigns, and partner publications.
• Develop strategies to maximize content reach, engagement, and impact through effective distribution and promotion.

Cross-Functional Collaboration:

• Collaborate closely with design, marketing, product, and compliance teams to ensure content accuracy, visual appeal, and compliance with industry regulations.

Performance Analysis:

• Monitor and analyze the performance of content using relevant metrics and analytics tools.
• Continuously iterate and improve content strategies based on data-driven insights.

Analytics and Measurement:

• Define key performance indicators (KPIs) and track the success of product marketing campaigns and initiatives.
• Analyze data to derive actionable insights, make data-driven decisions, and continuously improve marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. MBA is preferred.
• 5+ years of experience in B2B product marketing, preferably in the financial technology industry.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills with the ability to work effectively across teams and departments.
• Strong analytical skills and experience using data to inform decision-making.
• Demonstrated ability to create messaging and positioning that resonates with a B2B audience.
• Understanding of sales processes and the ability to develop sales enablement materials that support the sales team's efforts.
• Experience with product launches and go-to-market planning.
• Understanding of the financial technology industry and its trends and developments.
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)

Required Competencies

• Payments and Fintech Knowledge
• Strategic Thinking
• Content Expertise
• Cross-functional Collaboration
• Data-Driven Approach
• Project Management
• Market Research