Sales & Marketing Manager at a Reputable Company

LOCATION: Gudu -District, Abuja-FCT, Nigeria

Responsible to The General Manager, for revenue production for the hotel, and meeting or exceeding planned revenue objectives for room’s events, seminars, & conferences. Manages all areas of sales according to The Hotel standards to achieve a professional rapport within the local business community. This position requires a “hands-on” approach, actively involved on a daily basis in securing, qualifying and following up on leads to book specific business.

Duties and Responsibilities:

Profit Management

• Meets or exceeds the expected budget for the hotel.
• Prepares hotel’s Annual Marketing plan.
• Prepares departmental budget that correctly reflects the hotel’s business plan.
• Forecasts occupancy fluctuations and directs selling activities tomaximize revenues.
• Knows the hotel’s demand segments, sources of business for each, and balances market segments according to supply and demand.
• Knows the principal competition for each market segment and takes advantage of hotel’s strengths against each competitor.
• Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.).

Guest Services

• Supports guest service as the hotel’s driving philosophy.
• Personally demonstrates a commitment to guest service by responding to guests’ needs.

Marketing and Sales Management

• Develops/assists with development of the hotel’s marketing and sales plan based on the hotel’s position and strengths within each market segment.
• Implements hotel’s marketing and sales plan.
• Analyzes and understands the competition’s strengths and weaknesses for each market segment and successfully directs marketing activities against each.
• Identifies and maintains constant communications with the hotel’s key accounts.
• Actively sells room nights through outside sales calls, telemarketing, tours, etc.
• Actively sells to in-house guests (greeting tours, talking with guests at continental breakfast to surface additional leads, etc.).
• Knows the competition well. In addition, is familiar with all “business” in the market, where that “business” stays and why.
• Uses the resources available in the Brand manual to surface, call on, and track potential business.

Human Resources Management

• Ensures that hotel employees (specifically front desk staff) are familiar with key accounts and “specifics” (special rates, special requirements, etc.) relating to business booked in the hotel.
• Helps to develop management talent by acting as a mentor for direct reports.
• Any other duties assigned by the General Manager
• Sales and Marketing Manager Requirements and Qualifications
• Bachelor's degree in business or related field
• 5+ years' experience in management in a corporate setting
• Transformative approach to leadership that inspires and empowers others
• Aware of the latest market trends and shifts, as well as projections for the future
• Evidence of ability to innovate and implement change successfully
• Exceptional communication and presentation skills
• Able to be persuasive and procure buy-in from upper management
• Solid computer skills and awareness of web-based marketing and social media
• Driven and committed to success while maintaining integrity
• The remuneration package payable is negotiable.

JOB SPECIFICATION AND KEY PERFORMANCE

• Meets or exceeds the expected budget for the hotel. 
• Prepares hotel’s quarterly Event marketing plan
• Produce weekly forecasts of Event activities to maximise revenues
• That you spend most of your time selling the “product” – the hotel
• Produce & circulate function sheets of event to departments involved in operations.
• Knows the principal competition’s for each market segment and takes.
•  Implements hotel’s marketing sales plan.
•  Actively sells hotel guest & conferencing facilities at nights through outside sales calls, telemarketing, tours, etc.
• Ensure events& rooms revenue production for the hotel, and meeting or exceeding planned revenue objectives for events, seminars, & conference.
• Ensure you manages all areas of events sales according to the hotel Greenwich hotel standard to achieve a professional rapport within our business community.
• That you spend most of your times selling “ product” – the hotel
•  Proper record keeping of guest’s profile.
• Produce report on visit to track down potential guests for the records.
• Maintaining of data base list of all event contacts.
• Response to guest’s feedback form either by mail or text messages.
•  Following up on leads to book specific business.