Sales / Marketing Manager at Imbil Telecom

Key Responsibilities

• Develop and implement sales and marketing strategies to increase Imbil Telecom’s brand awareness and drive sales of its product.
• Create and execute marketing campaigns, including writing media, marketing, and public relations materials, as well as rapidly producing various documents positioning the organization for numerous audiences and circumstances.
• Manage marketing budget and allocate resources effectively.
• Lead market research efforts to gather relevant data and insights for informed decision-making.
• Analyze data to measure the effectiveness of marketing efforts and make adjustments as needed.
• Oversee the development and execution of effective marketing campaigns, including digital marketing, advertising, PR, events, and promotions.
• Collaborate with product management, operations, and finance teams to ensure alignment and integration of marketing and sales initiatives.
• Work to develop monthly reporting mechanisms that capture data related to identified benchmarks, quality improvement progress, and operating efficiencies; address deficiencies appropriately with department management.
• Performs other duties as assigned.

Required Qualifications

• Bachelor's Degree in Marketing or a related field.
• Minimum of 5 years experience in the technology/telecommunications industry including successful communications, branding and marketing, and relationship management.
• Proven ability to create and execute successful marketing campaigns.
• Experience in developing and monitoring departmental budgets
• Prior experience in developing sales pipeline for supporting over ₦10M portfolio
• Experience with Microsoft Suite (Outlook, Excel, PowerPoint, Word, Teams, etc.)
• Excellent written and oral communication and interpersonal skills, with the ability to communicate effectively with people at all levels.
• Strong analytical and data-driven decision-making skills.
• Direct experience leading sales and revenue generation for communications services providers.
• Experience in rural markets, preferably in the Southwestern geopolitical zone.