Senior Manager, Product Marketing at Flutterwave

The Role:

• We’re seeking a Senior Manager, Product Marketing, who will play a crucial leadership role in driving the marketing strategy for our suite of financial technology products. You will lead a team of product marketers, ensuring that all products are positioned effectively in the market, with clear messaging that resonates with our target audiences.
• Your leadership will guide the team in executing marketing campaigns that drive product adoption, customer engagement, and overall business growth.
• You will oversee the strategic positioning, messaging, and market adoption of Flutterwave’s product portfolio. This role involves working closely with cross-functional teams, including Product Management, Sales, and Customer Success, to ensure the successful launch and growth of products. You will also play a critical role in understanding customer needs, competitive positioning, and market trends to drive marketing initiatives that support business objectives.

What Your Day-to-Day Activities Will Be Like

• Conduct in-depth market research to understand industry trends, customer needs, and competitive landscape.
• Identify target market segments and develop strategies to reach them effectively.
• Develop clear, compelling product positioning and messaging that differentiates Flutterwave’s offerings in the market.
• Lead, mentor, and manage a team of product marketers, fostering a collaborative and high-performance culture.
• Ensure consistent messaging across all marketing channels.
• Lead the go-to-market planning and execution for new product launches, including coordinating cross-functional teams to ensure readiness.
• Define and track success metrics for product launches and marketing campaigns.
• Create and deliver sales enablement tools, such as product collateral, presentations, and competitive analysis, to support the Sales team.
• Gather and analyze customer feedback to inform product development and marketing strategies.
• Work with the Product Management team to ensure customer insights are incorporated into the product roadmap.
• Develop and execute integrated marketing campaigns to drive product awareness, adoption, and retention.
• Collaborate with the Digital Marketing team to leverage online channels for product promotion.
• Work closely with internal stakeholders, including Product, Sales, and Customer Success, to align marketing strategies with business goals.
• Serve as the voice of the customer within the organization to advocate for customer-centric product development.

Required competency and skillet to be a waver

• Bachelor’s degree in Marketing, Business, or a related field. An MBA or equivalent experience is preferred.
• At least 10 years of experience in product marketing, with a track record of successful leadership in a fast-paced, high-growth environment.
• Strong understanding of the fintech industry and its competitive landscape.
• Proven ability to develop and execute strategic marketing plans that drive business results.
• Proven track record of leading successful product launches and marketing campaigns.
• Experience with market research, customer segmentation, and competitive analysis.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent communication skills, both written and verbal, with the ability to influence stakeholders at all levels.
• Proficiency in marketing automation tools and CRM systems.
• Strong ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience in managing and developing high-performing teams.
• Excellent communication and leadership skills.
• Ability to work in a dynamic, fast-paced environment.
• Deep knowledge of product marketing best practices and trends.
• Strong project management skills and the ability to manage multiple priorities simultaneously.