Senior Performance Marketing Manager at Project Growth

Responsibilities:

Testing & Optimization:

• Design and implement rigorous A/B and multivariate testing programs to continually improve campaign performance.
• Design and execute comprehensive testing programs to continuously improve ad performance, including split testing different ad variables and experimenting with new strategies.
• Analyze test results and apply data-driven insights to refine targeting, creatives, and ad formats.

Performance Reporting & Analysis:

• Develop, implement, and enforce standardized naming conventions for campaigns, ad sets, and creatives to ensure consistency and ease of reporting.
• Develop and present comprehensive performance reports, highlighting key metrics, trends, and areas for improvement.
• Generate detailed performance reports, providing insights into the effectiveness of campaigns. Use data to inform future testing strategies and optimization efforts.

Creative Testing & Optimization:

• Partner closely with the creative team to develop compelling ad creatives, including images, copy, and layouts that resonate with target audiences and align with campaign objectives.
• Design and execute creative testing programs to identify top-performing ad variations, including different image formats, copy approaches, and video content.
• Analyze the performance of creative assets, providing actionable feedback to refine and optimize future ad creatives.

Client Relationship Management:

• Partner with client success to enhance client satisfaction, visibility, and support processes designed to expand budgets.
• Serve as the marketing point-of-contact, offering updates via email and joining calls to answer questions.
• Manage new campaign launches and offer participation processes to ensure successful execution.
• Guide providers through marketing requests or issues, escalating to functional leaders when needed.

Qualifications:

• Undergraduate degree in Marketing, Advertising, or a related field.
• 7-10 years of experience in digital marketing, preferably within an agency setting.
• At least 3 years of experience with using Meta Ads for lead generation, and being solely responsible for improving performance.
• Demonstrable ability to communicate, present, and influence key stakeholders.
• Proven ability to handle multiple account management projects simultaneously while maintaining keen attention to detail.
• Strong negotiation, listening, and presentation skills.
• Excellent verbal and written communication abilities.
• Project management or sales experience is a plus.
• Approachable personality with a client-focused mindset.
• Bonus: Experience in the aesthetics industry, including medspas, plastic surgery, or beauty sectors.