Social Media Officer at Fadac Resources

Our client is a full-service event design, consultation and management company. Due to expansion, they need an SOCIAL MEDIA OFFICER

KEY RESPONSIBILITIES:

• Develop and execute social media marketing strategies to reach target audiences, build brand presence, and drive engagement for the organization
• Collaborate with the marketing team to align social media initiatives with overall marketing objectives and campaign calendars.
• Create compelling and visually appealing content for social media channels, including posts, stories, videos, graphics, and other multimedia assets.
• Curate user-generated content, industry news, trends, and relevant resources to maintain a consistent and relevant social media presence.
• Monitor social media platforms, engage with followers, respond to comments and messages, and foster positive interactions with the audience.
• Manage online communities, forums, and groups related to events, networking, and industry discussions to enhance brand credibility and relationships.
• Plan and execute social media campaigns, contests, promotions, and partnerships to drive awareness, traffic, and conversions.
• Utilize social media advertising, influencers, and analytics tools to optimize campaign performance, reach target audiences, and achieve desired outcomes.
• Track and analyze key social media metrics, such as engagement rates, reach, impressions, click-through rates, and conversions, to evaluate campaign effectiveness.
• Prepare regular reports, insights, and recommendations based on data analysis to improve social media tactics, content quality, and audience targeting.
• Monitor online brand mentions, reviews, and feedback, and respond promptly to customer inquiries, complaints, and reputation management issues.
• Implement crisis communication strategies, address negative feedback, and uphold brand integrity and professionalism in social media interactions.

REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• Proven experience in social media management or digital marketing, with a minimum of 5years in a similar role.
• Proficiency in social media platforms, analytics tools, and scheduling apps Creative flair, storytelling skills, and visual content creation abilities
• Strong written and verbal communication skills, with attention to detail
• Knowledge of current industry trends, best practices, and emerging technologies in social media marketing.