Social Media Specialist at Karios Markets

Job Details

• Develop and execute a comprehensive social media strategy to increase brand awareness and engagement.
• Manage and update all company social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok 
• Create, curate, and schedule engaging and relevant content to attract and retain a targeted audience.
• Monitor and analyze social media metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Stay up-to-date with industry trends and emerging social media platforms to ensure our strategies remain cutting-edge.
• Collaborate with the marketing team to integrate social media efforts with broader marketing campaigns.
• Maintain a content calendar and ensure that content is consistent with brand messaging and voice.
• Generate creative ideas for contests, promotions, and user-generated content campaigns.
• Assist in developing paid advertising campaigns on social media platforms.
• Additional duties and responsibilities may be assigned as needed to meet the evolving requirements of the position.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management, preferably in a corporate setting.
• Strong understanding of social media platforms, trends, and analytics tools.
• Proficiency in content creation and graphic design tools.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate engaging shareable content.
• Demonstrated ability to work both independently and as part of a team.
• Strong project management and time management skills.
• Knowledge of SEO and online marketing strategies.
• Flexibility to adapt to a rapidly changing social media landscape.
• Extensive knowledge of at least 3 of the relevant social media platforms 
• Ability to multitask and handle multiple projects.
• Detailed past work, past results, or case studies showcasing achieved goals and results.
• Willingness to learn and follow leadership
• Availability to work remote weekends (Saturdays)
• Experience using Excel and Google sheet